Project
Branding
Date
June 2018
ByArt - Branding
A visual identity inspired by sand and turquoise waters. From hand sketches to vector refinement, I created a logo and packaging system that blend elegance, nature, and timeless sophistication — “classy, glass.
Ideation
The colors of Byart are born from the embrace of sand and turquoise waters. Each shade carries the essence of glass itself—crafted from sand, shaped by nature, and softened by time.
I chose not the piercing blue of summer seas nor the faded whispers of pale waters, but the gentle tones where sea meets shore—hues that soothe the eyes and warm the soul, even in the quiet depths of winter.
The BYART logo embodies elegance, craftsmanship, and a deep connection to nature. At its heart, the bold serif “A” stands as a symbol of strength, tradition, and timeless design. This angular form is softened by the organic curves of vines and leaves that gracefully intertwine around it, reflecting the balance between human artistry in glassmaking and the natural elements of sand, water, and earth. Above the letter, a small star shines subtly, evoking the sparkle and refinement that glass naturally carries.
The dark teal background creates an impression of depth and sophistication, reminiscent of turquoise seas, while the light beige logo elements bring clarity and balance, ensuring both readability and elegance. Together, these choices convey a sense of luxury that remains grounded in nature.
The tagline, “classy, glass.”, is short, memorable, and stylish. Its rhythmic repetition reinforces the brand’s premium positioning while keeping the message minimal and confident. Altogether, the logo tells the story of a brand that celebrates refined artistry, timeless beauty, and the harmony between nature and design.
For BYART, my goal was to create a brand presence that feels as refined and timeless as the glassware itself. I wanted every detail—from the logo to the packaging—to reflect elegance, craftsmanship, and a sense of harmony with nature.
The packaging design builds upon the brand’s color palette, inspired by sand and turquoise waters. I chose a deep teal tone for the boxes and shopping bag to communicate sophistication while maintaining a connection to the natural world. This rich background not only enhances the premium feel but also allows the light beige logo and typography to stand out with clarity and grace.
I also considered the tactile and unboxing experience. Clean surfaces, sharp edges, and minimal clutter give the boxes a modern, premium look. At the same time, the understated gold and silver accents on the glassware itself tie seamlessly into the visual identity, reinforcing the brand’s tagline: “classy, glass.”
Ultimately, my thought process revolved around creating an experience that feels holistic: from the moment a customer receives the product in a shopping bag, to the anticipation of opening the box, and finally to the first use of the glassware. Every touchpoint is meant to embody BYART’s values of sophistication, artistry, and a deep respect for nature’s raw beauty.
Oveview
For BYART, I started by sketching the initial logo concept, exploring ways to merge a bold serif letterform with organic, flowing motifs. These hand sketches allowed me to capture the balance between structure and nature before refining the design digitally. I then translated the concept into vector form, ensuring precision, scalability, and clarity across different applications.
The color palette was developed around natural references—sand and turquoise waters—using deep teal and soft beige to create a premium yet organic feel. Once the brand identity was finalized, I applied it across packaging and brand materials, from shopping bags to product boxes. Clean layouts, minimal detailing, and carefully placed logos ensured a cohesive and timeless presentation that elevates the glassware while staying true to the tagline: “classy, glass.”
