Project
Branding
Date
September 2020
Naturelife Istanbul - Branding
A serene escape brought to life through thoughtful design — from visual identity to digital presence, this project reflects the harmony of nature and modern living at the heart of Istanbul’s hillside villas.
Introducing Naturelife
Nature Life was a construction project that started in the most productive green and blue district of Istanbul, the most populous city in Türkiye. This unique project offered a unique opportunity to its investors and those who wanted to get away from the stress of the city. At the beginning of the project, I had a long meeting with the Simetri Construction team
(I also designed their brands.), and in this meeting I learned all the details of the project.
Ideation
Nature Life consists of villas to be built on the side of a hill, each villa rises in order and does not block the view in front of each other. Each villa has a pool, a garden and even a parking lot, and these villas are protected from the outside by a green wall.
Based on this information, I prepared this unique logo that shows the villas and also looks like a leaf. This was a great way to showcase this project planted in nature.
Following the logo and brand guideline designs, I created a high-quality catalogue to showcase the project's details. The catalogue featured a thick cardboard cover wrapped in matte cellophane, while the inner pages were printed on 200gsm coated paper. To enhance the tactile experience, I designed a custom brand pattern for the front and back covers, which was UV printed to create a textured finish that’s felt when held.
To boost Naturelife’s visibility on social media, I created content that highlighted the unique features of Şile, Istanbul—such as the sand lily, blue flag beaches, natural hiking trails, project details, park areas, and overall location. I designed posts, stories, and videos consistent with the brand identity, ensuring a cohesive visual style and tone across all platforms. The content was strategically aligned with seasonal campaigns, audience behavior, and engagement trends to maximize impact.
Designing for outdoor coverings was definitely the trickiest part of the job. I learned that sometimes in the design process, I need to take action instead of waiting for something to happen. I handled everything from start to finish — first by visiting the location to take accurate measurements, then moving on to create custom designs that would fit perfectly and stand out visually. After finalizing the designs, I took care of getting them printed and personally made sure everything was delivered on time and in great shape.
I also designed the website from the ground up, focusing on a clean and nature-inspired aesthetic that aligned with the brand’s identity. The site features high-quality visuals of the villas to give visitors a real sense of the atmosphere and experience. I made sure the layout was intuitive and mobile-friendly, so users could easily explore the properties and learn about Naturelife’s concept. On top of that, I prepared an interactive PDF catalog that included all the key project details, allowing potential customers to browse through villa images, descriptions, and pricing in an engaging format. I also showcased architectural plans and project visuals to help convey the overall vision and craftsmanship behind the development.
Oveview
Naturelife was a villa development project in one of Istanbul’s most scenic green districts. From the initial brand strategy to final delivery, I handled the entire design process. I created a nature-inspired logo, a premium print and interactive catalog, and a full set of social media content to build brand awareness. I also designed the website, showcasing villa visuals and architecture details with a clean, responsive layout. Even for outdoor applications, I managed everything from on-site measurements to print production. This end-to-end approach transformed Naturelife into a cohesive and aspirational brand.
