Project
Catalogue
Date
September 2017
Tatko - Product Catalogue
Tatko, a well-established company operating since 1927, is Turkey’s largest independent multi-brand retail tire distributor, serving 950 locations across 81 provinces. Supplying tires and repair tools to Tatko dealers and numerous business partners, the company sought a technical catalog to introduce and guide its product range efficiently.
Design Aproach
To enhance usability and navigation:
To enchance usability and navigation I color-coded different brands, making it easy for buyers to locate specific brands. These colors were also placed in the upper corners for seamless access from any page.
A separator page was introduced for each brand, ensuring clarity and differentiation.
I assigned unique product codes and created a structured table with icons, simplifying vehicle compatibility checks.
Product images were meticulously edited in Photoshop, while the page structures were built in InDesign, ensuring easy future updates.
The catalog was widely distributed across Tatko’s dealer network, strengthening the company’s brand presence and professional image. Years later, I received feedback that the catalog had become a reference guide in the industry, reinforcing Tatko’s reputation in production and supply.
Additionally, I managed ongoing updates, adding and removing products as needed, keeping the catalog relevant and efficient for its users.
Oveview
I designed a technical catalog for Tatko, Turkey’s largest independent multi-brand retail tire distributor, serving 950 locations across 81 provinces. The goal was to create a visually structured and highly functional catalog that would help dealers and business partners easily access product details, compatibility information, and pricing.
To enhance navigation, I implemented a color-coded system to differentiate brands, introduced separator pages, and designed icon-based tables for quick vehicle compatibility checks. The layout was meticulously crafted in InDesign for future updates, while product visuals were refined in Photoshop for clarity and consistency.
The catalog was widely distributed, strengthening Tatko’s brand presence and serving as a trusted industry reference over the years. I also managed periodic updates to keep the content relevant and up to date.
